Coca-Cola - CokeZone

International brand Coca Cola developed with their marketing partner Carlson Communications a specific loyalty program called CokeZone aimed at increasing sales of the Coca Cola range of products including Sprite etc. CokeZone provides a point based reward system that consumers may use for material or digital awards redeemable at CokeZone online.

The Brief .....

Coca Cola indicated their requirement to make CokeZone digital awards entertaining, memorable and valuable while branding the Coke range of products to consumers to increase sales.

iRelish Media was requested to produce digital media concepts and web-based multimedia products for the CokeZone rewards program that could be redeemed at different levels of attainment.

The outcome ........

*Multimedia Development*
iRelish Media developed Coke branded Screensavers, Quiz games, Digital widgets and game reward concepts with the full ability to be integrated into the main CokeZone website.